Good Website Content is King

Brochure Pages

We all know that an "About Us" and "Contact Us" pages are pretty standard on websites and while they are of interest to visitors they're unlikely to be of interest to search engines and therefore not going to actract new visitors.

These pages do not necessarily have to be directly related to your product/service. Think around your topic area what else might people want to know.

Thinking Outside the Box

We are a web design company and we specialise in Actinic Ecommmerce websites. If you handle credit/debit cards than you have to handle, transfer and store sensitive data in line with national standards. So we've complied a whole page to help people understand PSPs & PCI DSS.

Denbigh Army Surplus wrote a guide for their eBay Shop and website on buying Military GORETEX on the Internet. They talk about material properties, common misconceptions, ensuring that the item is genuine and things to check for when purchasing ex military surplus online. This gudie has been viewed over 1800 times.

U-Need-Ink have put together a troubleshooting guide for their customers. Detailing specific issues associated with compatible ink cartridges and focusing on known difficulties with Epson and Canon related products.

Be Creative

We're in the early stages of a new ecommerce site, who sell, amongst other things, Silk Kimonos. I've suggested that we encorporate a page on the kimono history, how it's worn and silk care instructions, with strong linnks to the productd.

Have a good sit down and think about what you do or what you sell. What are people who visit your site interested in, what are they going to want to know? Have a look at similar sites to yours for inspiration, but do not copy. There is nothing more annoying then visiting several sites that just regergitate information. In additon the search engines will penalise you for it.

If you really are struggling the start off with a FAQ, Frequently Asked Question, page or glossary. Getting this information down may inspire or trigger an idea that will turn into a whole page of lovely content.

If you think that you have a lot to say, or want to provide information that changes on a regular basis, then perhaps Social Networking is your friend?